This kind of takes the cake. In a 'roll-the guitar legend-in-his-grave' moment, Jimi's estate, Authentic Hendrix LLC has announced their exclusive agreement with Gibson in releasing three 'Jimi Hendrix Electric Guitar Packages'.
The aptly named (or not!) 'Experience', 'Little Wing' and 'Signature' guitar packages each come with a 10-watt amplifier, strap, tuner, cable, deluxe gig bag and Authentic Hendrix picks -- which gives us some idea as to the market Gibson and Authentic Hendrix are targetting with this one.
Somehow I don't think guitar collectors will be queueing up around the block anytime soon.And never mind that the guitars themselves are butt-ugly bastardizations of the Stratocaster --I thought I was having a surreal Dali moment when I saw them.
Janie Hendrix, CEO of Authentic Hendrix, had this to say -- “It was our own idea to approach Gibson in the beginning after the positive experiences we’d had with the Flying V’s that they made based on Jimi’s guitar some years back. Our excitement inspired their excitement, and here we are, creating these new branded musical instruments. This is just the tip of the iceberg.”
What's next? A Jimi Hendrix Happy Meal?
'Scuse me while I go throw up.
(Source and Photo Credits: GuitarWorld)
Jimi Hendrix would gather all those into a big bonfire and put a fire on them!
ReplyDeleteThat's a lot of lighter fluid!
ReplyDeleteHi Clint, very nice blog! would you like to swap links with me? regards, Flyssy
ReplyDeleteI think it is sad how the Hendrix family continues to milk the Jimi Hendrix name and reputation.
ReplyDeleteI've added your link Flyssy. Cool post on the Daion guitars! I remember those Daions well..
ReplyDeleteFreddy, I just wish that they would milk Jimi's name in a more dignified manner. Nothing wrong in capitalizing on his legend, but there are better ways of doing it -- while still making a very healthy profit. This new product is just plain selling out.
ReplyDeleteI just don't get where Fender sits with all this??
ReplyDeleteVery hard to believe that with all of Fender's price pointing, global manufacturing, positioning with Hendrix, etc., etc..., hmmm...
Hey! Maybe Fender owns the OEM producing these for Gibson! Either that, or it's gotta be a Samick. Let's stay tuned in on this one. Until then, if anyone wants any Hendrix vodka, there's still some around...
BTW, Clinton you might consider linking to your sources and adding image credits on stuff like this.
"...Earth to FMIC Legal! Come in Legal! Do you read me?! Over..."
ReplyDeleteThanks JP. Much to learn, much to learn..
ReplyDelete